The Brighton Wheel opened in October 2011
Adult £8, Family (2x2) £25 For more prices see below
After the decades-long campaign to rebuild the historic West Pier finally fell into the sea in the early years of this century, and the big, new idea to replace it instead with a landmark viewing tower (the i360 - think, Portsmouth's Spinnaker Tower) also ground to a halt with the credit crunch crisis of 2008, yet another new seafront attraction was proposed, and this time it has happened, the Brighton Wheel.
Brighton Wheel FAQ
What's the background to the Brighton Wheel?
The Brighton Wheel is new to Brighton, but not a new build. It was previously installed in Paris and in South Africa at the time of the World Cup. It cost £6 million to bring it to Brighton. It was initially named the Brighton O, but in the end became the Brighton Wheel. The company behind the Wheel is Paramount Attractions.
What are its stats?
The Wheel has a diameter of 45 metres, and is 50 metres above sea level at its maximum. It has 36 viewing capsules, including one "VIP" capsule. It is expected / estimated / hoped that the Wheel will attract 250,000 visitors per year.
Where is it?
The Wheel is located on Dalton's Bastion, an area of the promenade along Madeira Drive, opposite the Terraces development, and just to the east of Brighton Pier. If you find the Pier, you can't miss the Brighton Wheel!
What are the ticket prices?
Adult: £8, Child 4 - 16: £6-50, Toddler 1-3: £2, Infants under 1 Free (proof of age may be required), Family of 2 adults and 2 children: £25, Private Capsule (6 adults, 2 children): £45
What about the VIP capsule?
It costs £75 for 4 people and includes half a bottle of champagne. Read more about it here: VIP Voyage
How long does the ride last?
The ride, or rather "the voyage" lasts 12 minutes.
What are the times of opening?
The Wheel is open 7 days a week. Sunday to Thursday: 10am to 9pm, Friday & Saturday: 10am to 11pm
How do I get tickets?
At the venue or you can book online.
What's Steeve Coogan got to do with it?
Actor / commedian Steve Coogan does the commentary as you go round. Can you switch him off? Don't know.
What can you see from the Brighton Wheel?
Opinions differ about how good the view is from the Brighton Wheel. You can download a viewing map of the major landmarks from here.
Is the Brighton Wheel a permanent attraction?
In theory, no. When the West Pier Trust failed to build its proposed i360 viewing tower, Paramount Attractions saw a gap in the market. But the City Council still supports the i360 proposal and therefore has only given the Brighton Wheel a 5 year operating licence at Dalton's Bastion. Supposedly, if the i360 is built, the Brighton Wheel will be dismantled. In May 2012 the council offered to loan the i360 company £14 million to complete its funding and get it finally built. The total cost of the i360 is put at £35 million.