The annual charity bicycle ride in June each year from London to Brighton in support of the British Heart Foundation is one of the biggest events held along Madeira Drive. As measured by individual participants, it is the biggest. It is also the Europe's biggest fund raising cycle ride, and perhaps it's most popular.
Although there are around 27,000 places on the event, you can't hang around, because places go quickly. The cost to adults is £40 and to under 18s it is £35. But as the BHF website says: "Your entry fee covers the cost of organising the event. It's the money you raise that powers our life saving research." The minimum entry age is 14 and up to age 16 you must be accompanied by an adult
The ride starts from Clapham Common in South London and the route is measured at 54 miles. Details of the route are not disclosed until the day. Each year this website gets inquiries from people who want to know the route, either so they can follow the ride or avoid it. All I can tell them is that brightonrun has absolutely nothing to do with the organisation of the ride, and that the official BHF website says the following about the route to potential participants:
"As the Bike Ride causes a lot of disruption to those who live and work along the route we don’t give out details of the route beforehand. On the day you will be given a Route Card which gives details of the official refreshments stops along the way as well as an emergency number should you need it."
Here is a link to the 2007 route as defined by Adrian Fitch on the website, bikely.com, which will give some idea of what it is likely to be on the day..
Since 2006 those who complete the race not only get their sponsorship forms signed and a bottle or cup of chilled water, they also receive a well done medal!
This is a great event. The Drive is always full of family, friends and well wishers waiting to welcome and encourage the riders as they approach the finish line.
To think it all began back in 1976 with a mere 60 or so riders! (For more on the origins of the L2B Bike Ride click here.)
Two More London to Brighton Bike Rides
In recent years the BHF has created two addition bike rides to Brighton; one is a night ride and the other in an off-road ride. They seem to be here to stay. These are all well organised events. The off-road event even includes a massage!
2018 BHF London to Brighton NIGHT Ride
On Saturday, ??: details here
2018 BHF London to Brighton Off-Road Ride
On Saturday, 22 September: details here
2018 Event: 43rd BHF Bike Ride
On Sunday, 17 June
Organiser: British Heart Foundation
Top of Coldean Lane, 2011
Coming down from Ditchling Beacon, cyclists have a last, short incline to climb before the final descent down Coldean Lane to the Lewes Road and level ground for the rest of the ride to Madeira Drive and the finish line. The top of Coldean Lane is about 5 miles from the finish, and Coldean Lane is very steep. So there is an arch and a BHF marshall with a PA system advising cyclists to slow down and take it easy.
2013 BHF Bike Ride at Madeira Drive Finish